2houses is a web platform to help divorced parents to communicate about what is the most important in their lives: their children. Organize custody scheduling, keep track of shared expenses and share school and medical information are the three most wanted services 2houses is offering. The platform aims to prioritize written and “pre-formatted” communication better than arguments over the phone.
2houses is a launched service, adopted by a few thousands families in Europe and US. The version 1 has been released in June and position the service as a very strong and helpful tool based on customer feedback.
Monetization started and is based on Freemium business model.
Market - Problem
Communication between divorced/separated parents is sometimes difficult and generator of conflicts. Whether we like it or not, separated parents still have to communicate on the matters of their children.
In high conflict families or even with good speaking terms parents, phone and direct conversations often generate useless arguments. Having a web interface that removes the emotional element can minimize conflicts and make the children happier.
Product - Solution offered
2houses is a set of online tools that help and support the separated parents in their daily communication:
Interactive custody calendar: based on custody agreement, the parents are able to enter the data (type of custody, exchange day, rule for holidays, etc) and the system will automatically issue a clear calendar visible for both parents. Each parent will be able to request a change anytime; the other parent will receive a gentle “pre-formatted” notification (email and/or SMS) and will be able to interact (accept, propose alternatives, etc). Children can also have a limited access to the calendar.
Expenses log: this allows parents to keep track of shared expenses - different rules are applied to different type of expenses (50/50, 25/75, etc). The system will display the balance to both parents and offer the possibility to send gentle invites for payments.
Journal: there is a number of information to be shared between separated parents about their children. This will be a place where each parent can type a note which will be visible and for which the other parent will be notified. Could be: quick feedback from a conversation with the teacher, note about homework, child sick last night and should keep an eye, etc.This aims to improve communication and keep track of it.
Information bank: this is a goldmine where both parents can store and retrieve all important information linked with their children. Briefly, this is: address book, financial information, medical information, vaccination records, general information like shoe size or food preferences.
To maximize the return, we use different channels to generate visits on our public website:
- Intermediaries (family mediators, lawyers, etc)
- Referral program
- Online/Offline guide
- Marketing & branding