BooknBike

Participatory notes Belgium 128 crowd investors so far
is an online travel agency fully dedicated to mountain biking with worldwide destinations.
€250,000
Pre money valuation
58.3%
Equity offered
€55,700
Already invested by crowd
€75,000
Committed by pros
0 days
Remaining
€50,000
Crowd target
100
Already 111% crowdfunded
This campaign ended on 2015-05-24

BooknBike is a travel agency fully dedicated to mountain biking with an e-commerce website.

BooknBike offers a large choice of MTB holidays with different physical and technical levels thanks to an international network of local partners for delivering quality services to their customers.

BooknBike offers all-in packages with accommodation, airport transfers, guides, gps tracks, luggage transfers, bike rental, etc.

Mission

Allow MTB lovers (beginners to experts) to book online their quality MTB holidays in a few clicks and help bikers discovering new places & singletracks.

Do everything possible to ensure our clients enjoy their mountain bike holiday so they come back each year and recommend BooknBike to their friends.

Image 1 et 2

Products

BooknBike offers 2 types of trips :

  • Private group: a group of minimum 4 friends decides to go and bike between themselves at their dream destination, when it suits them best.
  • Open group: a single biker can join an open group that goes to a specific destination at a specific date for a given physical & technical level: One new destination per month and low probability to cancel groups because of low participation when we market these trips at European level.

International network of partners

  • Our local partners provide added value: knowledge of the region & trails, luggage transfers / airports, hotels booking / meals, guides, ...
  • Win-win deal: we receive price "agency", we send them incremental customers they would not have found themselves.
  • Principle of minimum 1 partner per country or per region for large countries -> potential of 500 partners around the world (we expect 15 this year and 20 next year) ?

Accomplishments

  • Conclude agreements with 14 local partners in Europe and North Africa.
  • Social Networks: already 1700 subscribers.
  • First tests and deals with the resellers and affiliates of the network.
  • Sponsoring of several bike races in Belgium and France.

Use of the funds raised

  • Commitment of a full-time senior resource;
  • Offline marketing mainly in Belgium;
  • Online marketing in Europe, targeting mountain bikers;
  • Visits and test new partners;
  • Adding new destinations to our catalog;
  • Adding thematic ATV trips: XC (Cross Country), Endureo, DH (DownHill), E-bike (MTB electric assistance), Fatbike, family trips, MTB trips mixed biking & culture, etc.
  • Improved website + translation in Dutch and other European languages
  • Development of our IT platform to sell B2B services to local partners;
  • Community management + nurturing the “crowd” as network of ambassadors.

Problem

Gradual and careful increase in the annual number of customers over the next 5 years: 200 ; 2.142; 4.588; 7.371; 10.526. (See Business Plan).

Solution

BooknBike is a travel agency fully dedicated to mountain biking with an e-commerce website.

Strategy

Distribution strategy

- Online direct sales.
- Indirect sales through a national and international network of affiliates.

This campaign ended on 2015-05-24

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