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“I'm not afraid of dying, I'm afraid of not having lived enough.”
- “Mr. Nobody” Movie
A generation in search of unique experiences.
In 2014, 80% of the population declared a preference for physical products over intangible experiences. Ten years later, this trend has reversed.
We are collectively becoming aware of the importance of what truly matters: the pursuit of our dreams, the exploration of the unknown, the wonder of the world around us...
Since day one, Pacaya's mission has been simple: to become the heartbeat of a community driven by the desire to experience unforgettable moments because while existing is within everyone's reach, living is a much deeper aspiration.
A new era for digital entertainment.
Our ambition is to create a platform that allows people from all over the world to play to win unique experiences. - Jean Collinet Anspach, CEO
Product Overview
How does it work?
Once on the Pacaya mobile app (free), discover the array of experiences waiting for you: the epic ascent of the Himalayas, a spectacular dive in the Great Barrier Reef, or a magical RV journey across Australia.
Join the next show to turn these dreams into reality!
When the show starts, join our team, led by Jonathan Kubben, for an immersion into these magical places.
For the first time, be more than a spectator; interact with the content from your phone, answer the questions that appear on your screen, and attempt to live the story you're following for yourself.
Does all this seem too abstract? We asked our users to define Pacaya in one sentence...
"Pacaya is like a National Geographic documentary except it's through an app, it's interactive, and the journey we discover can be won." – Emile T.
Want to make up your own mind? Discover our trailer here.
What makes Pacaya unique?
The uniqueness of this format is that it combines elements of TV, YouTube, and Twitch within a single application.
The strength of Pacaya lies particularly in:
Technology: A smooth and intuitive mobile app for a captivating user experience.
The guests: Unique personalities to enrich and bring each episode to life.
The production: Enchanting execution for total immersion.
The competition: An accessible game for everyone where every second counts.
The host: A passionate content creator embodying adventure and discovery.
Extraordinary experiences to be won in each show.
Experiences
Celebrity guests at the heart of our communication strategy.
To build a strong and engaged audience, one essential element stands out: the guests.
These internationally renowned personalities, true pillars of each show, play a central role in our strategy for acquiring new users.
This approach, inspired by "Rendez-vous en Terre Inconnue," creates an extremely effective virtuous circle. It not only allows us to enhance the quality of our shows but also to attract an increasing number of users and sponsors.
Our upcoming shows will feature guests such as Vanessa de Leon (Miss Universe), Farid Dieck (influencer), Alosian Vivancos (actor), and Water Melodie (Olympic diver), cumulatively reaching an audience of over 20 million people.
Guests
Redefining advertising for Generation Z and Millennials.
When 82% of mobile app users report having a negative perception of online advertising, it's clear there's a model to reinvent. - Head of Marketing, Adidas
Through numerous discussions with brands and experts, we have become aware of the increasing challenge that companies face in getting their messages across to new audiences.
These brands are looking for more immersive and engaging communication channels.
We are convinced that advertising is impactful when it seamlessly integrates into the story and is no longer perceived as intrusive. We are delighted to see that this approach resonates with many companies, as we currently count among our sponsors renowned brands such as UFC, the European Commission, Volvo, as well as various tourism ministries (Jordan, Croatia, etc.).
"It is becoming rare and difficult to find spaces that allow a brand to reach an audience for more than 30 seconds; this platform is one of them." - John S., Digital Marketing Expert - UFC
"Television and major social networks no longer guarantee us the results of the past; we need to explore new approaches to reach our audience, reinventing the advertising experience, which Pacaya does in a quite unique way." - Sarah M., Partnerships Manager - South African Ministry of Tourism
Partners
They have been by our side since day one.
We have the immense privilege of counting among our investors exceptional entrepreneurs such as Bernard Marchant, Olivier Coune, Pierre Lagrange, Paola Pianciola, Arnaud Laviolette, Denis Zenner, Eric Deltour, among others.
We have also recently been joined by Wallimage: a Walloon economic fund specializing in the audiovisual sector.
These partners have played a key role in our journey, and we are excited to continue evolving alongside them.
Investors
Our main accomplishments to date.
Since the birth of Pacaya two years ago, many milestones have been achieved. Step by step and constantly listening to feedback, we have refined and solidified our model. Here is an overview of our major accomplishments:
Raising 1 million euros from Business Angels and institutional funds.
Development of a mobile application from scratch.
Production and broadcast of 10 shows.
Building a community of over 10,000 users.
Establishing partnerships with international brands and guests.
After a promising launch in French-speaking Belgium, we are preparing to soar to new horizons.
We are gearing up for expansion into English-speaking markets starting in 2024 and are seeking partners to join us in this new key stage of our development.
Fact sheet
Advised by a professional start-up advisor
Valuation is set by the co-investor or incubator
Co-investor or incubator will be members or observers to the board
At the closing, an incubator, accelerator, or studio will have shares
At the closing, the entrepreneurs have contributed a minimum of €15,000 in cash in exchange for shares
Emits less than 3.7 t of CO2 per year, per employee
At the closing, a professional co-investor will have invested at least €25,000
Prior fundraising in equity or convertible loan with 10 or more investors
Seasoned entrepreneurs
Considered “compliant” on the assessment tool of Tapio
Minimum 2 active entrepreneurs
Valuation set by an organisation specialized in valuations of comparable size
Valuation is less than €1 million or 10x last year’s turnover
