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Jelloow 2A
€435,500
total amount raised
- Eligible for a tax reduction
DISCLAIMER
Every investment decision must be based on an examination of an exhaustive set of information provided by the entrepreneur on his online profile. Spreds only proceeds to a limited verification of this information and does not control the investment opportunity within this company. Spreds did not verify the extent to which the business plan is deemed realistic and does not intervene in determining the final terms of the investment, including the retained maximum valuation. Spreds will align itself with the financial terms negotiated with the co-investor(s).
INTRODUCING JELLOOW 2.0
= An intelligent DATA matching platform that detects the marketing needs of brands and associates them with the strengths of marketing agencies
Let's get started:
Say goodbye to traditional Google searches and referrals – let the data speak for itself, allowing you to optimize your marketing budget efficiently. Embrace a smarter approach to selecting the right marketing services and then finding your ideal marketing partner with Jelloow!
In the realm of finding the perfect marketing partner, most companies resort to Google searches or rely on referrals, often overlooking the crucial factors of sector compatibility and company size. What sets Jelloow apart is its profound understanding that each business is unique, possessing its distinct marketing aspirations. Marketing is inherently about personalization, making it imperative for the marketing team to grasp the intricacies of the business.
With Jelloow 2.0, the game is elevated by collecting 5,000 to 10,000 data points, conducting a comprehensive diagnosis from both the business and marketing team perspectives. These data points provide a holistic view of the key marketing services a company needs. Once identified, Jelloow seamlessly connects businesses with the perfect marketing agency.
WHY?
Jelloow is dedicated to aiding companies in optimizing their marketing budgets. The mission begins with a meticulous determination of the specific marketing services a company requires, leveraging 5,000 to 10,000 data points to tailor the approach uniquely. Once identified, businesses are seamlessly connected with the ideal agency through an intelligent questionnaire and extensive data analysis. The process is straightforward, yet incredibly effective.
THE PROBLEM
Did you know that a substantial number of companies grapple with allocating their marketing budgets effectively to yield maximum impact for end-users? Astonishingly, approximately 20% of companies' budgets are misallocated, especially considering the global discretionary marketing spend exceeding $1 trillion annually. This represents a significant opportunity!
SOLUTION
A data-driven approach to revolutionise the process of marketing. Instead of relying on traditional methods such as Google searches or referrals, Jelloow collects between 5,000 & 10,000 + data points to conduct a comprehensive diagnosis from both the business and marketing team perspectives.
--> This data is then used to provide a personalised overview of the main marketing services a company needs.
--> Jelloow further facilitates the matchmaking process by connecting businesses with the right marketing agency, ensuring a more efficient, tailored and long term fit.
The goal is to replace conventional methods with a smarter, data-driven solution, ultimately reducing wasted marketing budget and enhancing the effectiveness of marketing partnerships.
FINAL OBJECTIVES
--> This data is then used to provide a personalised overview of the main marketing services a company needs.
--> Jelloow further facilitates the matchmaking process by connecting businesses with the right marketing agency, ensuring a more efficient, tailored and long term fit.
The goal is to replace conventional methods with a smarter, data-driven solution, ultimately reducing wasted marketing budget and enhancing the effectiveness of marketing partnerships.
FINAL OBJECTIVES
- Developing unique machine learning models for profiling companies and categorizing marketing agencies.
- Implementing a dynamic and personalized questionnaire with the aim of increasing involvement from 13% to 75%.
- Achieving a significant improvement in conversion rates, aiming for an increase from 2% to 36% by the end of the project and making everything scalable.
WHY NOW?
The current landscape, marked by different trends, creates a favorable environment for the introduction of a tool like Jelloow.
- Increasing Digital Dependency: Businesses are becoming more reliant on digital channels for marketing. With the growing complexity of digital marketing landscapes, there's a heightened need for a tool that can efficiently navigate and optimize these strategies.
- Data-Driven Decision-Making: The business world is increasingly emphasizing data-driven decision-making. Jelloow, with its focus on collecting and utilizing extensive data points, aligns with this trend, offering businesses valuable insights for strategic marketing decisions.
- Budget Optimization: In uncertain economic times, businesses are more conscious of optimizing their budgets. Jelloow's ability to match businesses with the right marketing agencies based on their unique needs can lead to more cost-effective marketing strategies, making it an appealing solution.
- Personalization Demand: Consumers increasingly demand personalized experiences. Jelloow's focus on understanding each business's unique marketing needs aligns with the growing importance of personalized marketing strategies.
- Technological Advances: The continuous advancements in technology, particularly in machine learning and artificial intelligence, provide an opportune moment for a tool like Jelloow to leverage these technologies for more efficient and effective marketing solutions.
WHY US?
The team at Jelloow comprises accomplished individuals with diverse expertise, making it uniquely positioned for success:
Founder - Jolien:
Founder - Jolien:
- 15+ years of marketing and consulting experience.
- Founder of Marketing Scaleurs, demonstrating entrepreneurial & marketing acumen.
- Author of "Think Big Scale Fast," showcasing thought leadership in marketing.
Co-founder - Tobi:
- Expert in performance-driven data and sales strategies.
- Brings valuable entrepreneurial talent and experience to the team.
Co-founder / CTO - Stijn:
- A tech enthusiast with a profound interest in machine learning, evidenced by authoring 5 books on the topic.
- A professor, bringing academic rigor to the team.
Advisor - Itay:
- Proven leader with experience in driving change and sustained performance.
- Expertise in building data models and growth engines.
Advisor - Corey:
- Over a decade of experience in building online marketplaces.
- Deep understanding of product-market fit and insights from operating an award-winning digital marketing agency.
In addition to the stellar team, the strategic partnership with ML2growth enhances capabilities, leveraging their expertise to build and refine your marketing navigator. This collective skill set positions Jelloow for success in navigating the dynamic landscape of marketing services.
“We are passionate about filling the gap in the market and believe that if we don't do it, someone else will. We are not just talking about it, we are building it.”
— Jolien Demeyer - Founder Jelloow
SIGNIFICANT MILESTONES
- Onboarded dynamic CTO for ML/AI leadership.
- Successfully validated crucial initial data points with the first MVP.
- In progress with a strategic collaboration with ML2growth to enhance modeling endeavors.
- Submitted a robust Vlaio case, seeking €400K in support, with positive initial feedback from experts.
- Secured initial investments.
- Established partnerships with over 5,000 global marketing agencies.
USE OF FUNDS
65% - Technology Development: A significant portion, 65%, of the funds is allocated to empower the tech team. This investment will drive the development of the ML navigator, ensuring its robustness, functionality, and overall effectiveness. The primary goal is to create a cutting-edge technology solution that serves as the core of Jelloow's capabilities.
30% - Marketing and Brand Awareness: This strategic allocation of 30% is dedicated to building and fortifying the Jelloow brand. Marketing efforts will concentrate on creating awareness, reaching target audiences, and establishing a strong brand presence in the competitive landscape. The investment is aimed at driving user acquisition and adoption.
5% - Other: A reserved 5% will be set aside for miscellaneous expenses or unforeseen needs.
30% - Marketing and Brand Awareness: This strategic allocation of 30% is dedicated to building and fortifying the Jelloow brand. Marketing efforts will concentrate on creating awareness, reaching target audiences, and establishing a strong brand presence in the competitive landscape. The investment is aimed at driving user acquisition and adoption.
5% - Other: A reserved 5% will be set aside for miscellaneous expenses or unforeseen needs.
THE VOICE OF OUR CUSTOMERS
"If there were a tool that could analyze my business profile and suggest the top 3 marketing services based on data, count me in! We often waste too much marketing money on trial and error. Jelloow sounds like the solution we've been waiting for!"
"I had an interesting experience last week when I contacted an agency. With just five people, they claimed to cover all marketing services for every industry. It seemed odd, and I suspect they were just looking for a new lead. That's why I'm a big fan of the upcoming Jelloow platform. Sign me up!"
"Working in different companies, one of the main hurdles is that managers have no clue about which marketing services they should invest in. They just see a new trend in the market and want their team to follow suit, but they have no clue if it's suitable for their industry."
Paulina Vargas, Apsy.io: "That is a pretty awesome idea. Currently, we go to Google to find our agency, and we hope we have a good one. However, so many agencies overpromise and underdeliver. Having data in place, we would trust the marketing sector much more."
Excited about Jelloow! It's a fresh, vibrant, and to-the-point solution. The marketing landscape is evolving, and navigating through numerous agencies is time-consuming and costly. Having a directory with clear specialties would streamline the process and make working with agencies much easier for brands.
TAX SHELTER 45%
Investments in this company benefit from a 45% personal income tax reduction. Read more…A remaining amount of €344,500 is available for the Tax Shelter benefit.
Fact sheet
| Advised by a professional start-up advisor | |
| Valuation is set by the co-investor or incubator | |
| Co-investor or incubator will be members or observers to the board | |
| At the closing, an incubator, accelerator, or studio will have shares | |
| At the closing, the entrepreneurs have contributed a minimum of €15,000 in cash in exchange for shares | |
| Emits less than 3.7 t of CO2 per year, per employee | |
| At the closing, a professional co-investor will have invested at least €25,000 | |
| Prior fundraising in equity or convertible loan with 10 or more investors | |
| Seasoned entrepreneurs | |
| Considered “compliant” on the assessment tool of Tapio | |
| Minimum 2 active entrepreneurs | |
| Valuation set by an organisation specialized in valuations of comparable size | |
| Valuation is less than €1 million or 10x last year’s turnover |
Raise summary
| Crowd investments | €35,500 |
| Committed by others | €400,000 |
| Amount raised | €435,500 |
| Minimum round | €25,000 |
| Maximum round | €945,000 |
| Shares in the company (total round) | 46.21% |
| Pre-money valuation | €1,100,000 |
| Post-money valuation min. | €1,125,000 |
| Post-money valuation max. | €2,045,000 |